You are my age or maybe
a little more old certainly remember
BlackBerry, especially with BBM
aka BlackBerry Messenger which is
phenomenal at that time in the era of BBM
is the most advanced technology because of us
can chat without worrying about entrepreneurs
HP is sucked in security too
guaranteed but now almost everyone
never heard of the popular brand again
it was last year even the official BlackBerry
ceased to operate buried BlackBerry
crushed by iPhone and Android phones but
is it true that the BlackBerry is dead
apparently not in a few years
BlackBerry rises from its grave and
transform into one
cyber security service provider
famous in the world, what's the story?
and how come, let's find out
[Music]
we start this video by looking
how BlackBerry was born and grew
become a popular product coveted by all
professional After that we dive
to review how the process
BlackBerry's fall from his throne
then we explore awakening
BlackBerry back in the cyber world
our last phenomenal security
examine 3 important lessons we can
take to make our company
able to survive and continue to grow
[Music]
BlackBerry is developed by Research in
motion or Rim as the developer
the first wireless data technology in
North American company this is indeed
always try to be the first
in innovation in 1999 for example Rim
managed to make BlackBerry 8
This product is a pager with buttons
the world's first quarti yes maybe you
young people don't understand what it is
pagers yes
it's an innovative product because it's different
of most fingers at the time
which can only be used to receive
message without being able to send a message back
well in the following year it appeared
BlackBerry 967 Internet Edition
the function is more powerful because it's a cell phone
the first to be able to receive email addition
there is a calendar address book application
calculator alarm and photograph that can
synchronized with PC in 2002 Appeared
again BlackBerry 508
as the first handset to support it
GSM and GPRS networks shortly after
born BlackBerry 72 with screen
color and a connected microphone
with speaker and web browser
2004 BlackBerry's footing is getting stronger
they have a messaging app without
credit, namely BlackBerry Messenger or
BBM this app makes it show
as an exclusive phone and increasingly
attract the interest of the middle class
Infatuated with cellphones before they existed
Blackberry at that time if people
want to be in a relationship right?
I'm asking like this Bro, what's your number?
Well after BlackBerry appeared
the question changes to Bro your BB pin
how many do you remember?
that's the power of the BlackBerry he is capable of
presents various trends on
the habits of people with cell phones let alone
they keep developing the device
by adding a music camera and
video recorder but all novelty
the technology turned out to be incapable
helped him continue to excel even just
just can't survive
lead blackber to what point Nadir
that happened
[Music]
in its heyday probably no one was
never thought BlackBerry would
sinks easily But he
really can't stand it
advances in mobile phone technology
the irony was actually triggered by him
own iPhone and Android presence
slowly but surely decreasing
BlackBerry's popularity let alone then
March external applications
internet-based that provides features
Chat like Whatsapp and others
not only that the cause of the slip
BlackBerry RIM gave birth to Blackberry
Curve to Bolt series for segments
upper middle class consumers
own operating system
The phone looks so prestigious
moreover, the price is not cheap though
in certain series a lot of complaints
unaddressed users like
less compatible often hangs and heats
as well as specifications that are monotone in
Such conditions appear smartphones
Android and iPhone based
change the perspective of the price community
cheaper and Because that's what then
people turn away from
BlackBerry can be said BlackBerry
failed to adapt to growth
smartphone innovation when the competitors
lean toward their touchscreens
use their qwerty keyboard as well
fails with features like camera because
specifications and sharpness of the camera
not well developed segment
BlackBerry has been a consumer from the start
their corporations use it primarily
for work needs that is Gap
the Then viewed competitors and
encourage them to glance at other consumers
who need a cell phone at once
for entertainment especially social media
more and more passionate people develop
posts on social media so
they choose a cell phone that can fulfill
a need is a need that cannot be fulfilled
filled by BlackBerry device gaps
others are used
competition is
BlackBerry operating system that doesn't
facilitate BlackBerry users
like forcing users to use the store
BlackBerry applications that are considered not
user friendly while the operating system
such as iOS or Android
provide all kinds of applications that
Users can download it at
their store Well then it's only natural
when in 2012 the market nation
BlackBerry in the United States only
only 7.3% remaining while Google and
Apple claims 53.7% and respectively
35% as a result BlackBerry plummeted like
in the first quarter of 2014 which
up to 30%
aware of the situation that is not
benefit them in the end
developing the BlackBerry operating system
10 which is qnx based after some
times postponed in 2013 that series
finally launched unfortunately the market
remains unresponsive to other causes of
BlackBerry's setback is para
the leader
was appointed CEO instead
lazaridis and the assessed Silly Ball
failed to contain competitors unfortunately
assess the BlackBerry is enough
innovate even though many people judge
BlackBerry's weak point instead
the innovation finally resigned and
replaced
a moment later Chen promised in 5
year I can see BlackBerry
as an Absolute leader in computing
mobile, that's what we attract
what's on his mind So what
yes its him
it turns out that Chen took the BlackBerry out
from the mobile phone business and switch to
cyber security and software industry
embedded computer system
explained we will make money
in the exact area of that key area
is cyber security and enterprise
we are very well able to work for
regulatory industries such as banks and
government and the Department of Health
This step proved to be successful
generate income and growth
great for BlackBerry BlackBerry too
reportedly working with babies
to develop autonomous cars or
driverless car technology
using the BlackBerry q&x platform
in January last year BlackBerry too
announced jarvice A software
Cloud-based security that can
scan car codes for vulnerabilities
BlackBerry's shift of focus to cyber
security of course there is a reason for them
based on the results of a recent survey
Just carried out the results of the survey
stated that 80% of customers in
United States UK and Canada do not
believe or maybe not sure that
their internet connected devices
use at this time can secure data
and their privacy respondents too
admit that they prefer
product or do business with the company
which has a good reputation in terms of
data security and high privacy
cyber attacks today have indeed
haunt users of the State report
of Cybersecurity Residence
revealed that in 2021
my attack against
these companies happen 31% more
much compared to the previous year
so they average experience
270 cyberattacks in the same year
same diloid also do a survey for
see the biggest challenges for ciso and
cio turned out to be more than 40% of respondents
answered that transformation and Hybrid
is the hardest part of management
cyber security, well, Indonesia doesn't either
escape the target of cyber attacks of course
only the cyber agency and Bssn Country Code
mention in 2022 more than 700
million cyber attacks occurred in Indonesia
the attack is predominantly ranged or
Malware with a central circling mode
the massiveness of my attack bar certainly becomes
great opportunity for BlackBerry as
newcomer to the security sector
let alone evaluation of the cyber security market
continue to grow in 2020 valuation
cyber security reached 176.5 billion
then it is expected that its value will grow
to 43 billion US Dollars in the year
2027 why can it go up like that huh
because the world is increasingly dependent on
technology and digital assets then
the need to protect perfume
computing and data So increasingly important
in Indonesia BlackBerry has established
cyber protection and security cooperation
with several provider companies
the latest telecommunication is
their collaboration with PT Saka energy
to protect its digital ecosystem
by using BlackBerry unified
and point Manager Alex Maniac security
BlackBerry officer said at this time
The software business can already outgrow it
BlackBerry Mobile sales contribution
because it's this year's Turn Over
BlackBerry from device manufacture
the mobile shifts into the system
Partnership according to Alex too
the company is targeting
vulnerable industry segments
against cyber attacks including sector
governance is therefore potential
existing business in that market
much greater because of the need for
digital protection nowadays is also increasing
great Alex forwarded his reality from
the software security business is the review
it is smaller but the margin is far
higher we continue to experience
increased margins in the software segment
security They then acquired
silence that other countries are leaders
artificial intelligence industry and
motion learning for cyber security
BlackBerry has now fully
turned into a service provider
automotive technology and cybersecurity
automotive software that they make
including a help system feature
driver infotainment and car features
connected Their partners in automotive
including general Motors Mercedes Benz
and Toyota this new step is capable of
usher BlackBerry rake
revenue of 168 million US Dollars
or the equivalent of 2.491 Trillion Rupiah in
in May 2022 then that number exceeded
average analyst estimates are only
estimate
160.7 million US Dollars or the equivalent of 2.383
Trillion Rupiah steps BlackBerry
transformation has paid off
their success is at least visible
from changes in the proportion of income
company in 2011 partially
BlackBerry's big revenue still
dominated by the device sales segment
mobile that is 81% but in 2016
revenue from the mobile phone sales segment
decreased and stayed to 41% then on
2021 BlackBerry earnings start
dominated by income from the sector
software provider by 70% and 30%
the rest of the licensing business with
so the future prospects of BlackBerry
very promising growth potential
They are in the device market
security software and partnership with
strong management team support then
BlackBerry is ready to defend
strong business growth
BlackBerry wants to be the market leader
in the cellular communications business
secure crisis communications and devices
embedded software so what wisdom is this
what we can pick up from the trip
blackberry business
[Music]
we take first read shift
customer needs and expectations
do not fill Keke with solutions or
product features that are proven successful at
past course Our company is not
operating in a vacuum there exists
competitors who are constantly trying to steal
our market share there are also customers
whose desires are always evolving and
there are also technologies that are constantly evolving
Exponentially Fails to catch
shift it and adapt
following it will only lead to
second extinction Don't push yourself
to play in that business
you have clearly lost
struggling to catch up
it's okay but then measure yourself
if the price to be paid for
chasing him is already too expensive and
not necessarily also yes better admit it
just lose and do a Pivot alias
turn around move to mass business
front that you can briefly enter
BlackBerry into the security business
cyber I think it's a good decision
the third sniper when deciding on direction
business transformation rests on
the power of your company transformation
it's difficult and also risky if you
not based on a strong foundation
then it will be easy to fall in the middle
the way BlackBerry is aware that it has
two strengths that became his trademark at the time
he is still Jaya as the market leader in
the second mobile communications technology
is data security and mastery
corporate market those two forces
which is the foundation and direction of the business
Blackberry at this time that's the third
important lessons that hopefully can
be inspired to bring
your company is growing in future
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